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Marketing Subject Guide
Demographic Projects & Surveys
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Census SurveysComprehensive list of Census surveys. Includes surveys in which the Census Bureau collects information and provides the data to the survey sponsor for release.
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Brookings Data & Resources for State & Metro AreasOne-stop portal for interactive data and in-depth profiles of the U.S.'s 100 largest metro areas, and in many cases all 50 states.
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City-DataIncludes Census data and other official sources. Unusual in scope and presentation, encompassing moderated forums, sometimes helpful in their granularity, i.e. neighborhoods, commute times.
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County Health Rankings & RoadmapsProject looks at a variety of measures that affect health such as the rate of people dying before age 75, high school graduation rates, unemployment, limited access to healthy foods, air and water quality, income, and rates of smoking, obesity and teen births.
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Gallup State of the StatesMap, sort, and export state data across metrics in politics, economy, well being, and religion.
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Patchwork NationExplores what is happening in the United States by examining different kinds of communities over time using demographic, voting and cultural data to cluster and organize communities into “types of place.”
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Pew Research CenterNumbers, facts, and trends shaping society. Several Pew projects focus on the internet, religion, and demographics. Find reports, statistics, interactive graphics, polls, and analysis.
E-books on Demographics
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American Buyers: Demographics of Shopping by American Buyers: Demographics of Shopping presents 2012 spending data in a groundbreaking guide to buying patterns, essential information in these difficult economic times. While most businesses have a feel for what is happening in their own establishment, American Buyers lets them see the big picture beyond their walls or web site. Its unique weekly and quarterly spending data, which are not available online, show the percentage of households that buy individual products and services and how much buyers pay for them, all broken down by the demographics that count-age, household income, and more.
ISBN: 1940308445Publication Date: 2014-07-15 -
American Generations: Who They Are And How They Live by Based on data from the 2012 General Social Survey, 2011 the American Time Use Survey, the latest income, housing, labor force, and spending data, as well as 2011 data on net worth, assets, and debt, this report examines the similiarties and differences between the living American generations - iGeneration, Millennial, Generation X, Baby Boom, Swing, and World War II.
ISBN: 1940308038Publication Date: 2013-07-15 -
Best Customers: Demogrpahics of Consumer Demand by Find out how the American marketplace has been transformed by the Great Recession in the new 10th edition of Best Customers: Demographics of Consumer Demand, with all-important 2012 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services.
ISBN: 9781940308425Publication Date: 2014-07-15 -
Household Spending: Who Spends How Much On What by Based on data collected by the Bureau of Labor Statistics' 2012 Consumer Expenditure Survey, this report examines how much American households spend on hundreds of products and services, all organized by demographics. It discusses who is buying what, and how much they spend. Also included in this edition is a comparison of spending trends before and after the Great Recession.
ISBN: 9781306981453Publication Date: 2014-07-24 -
American Attitudes: Who thinks what about the issues that shape our lives by
ISBN: 9781940308302Publication Date: 2014-01-15 -
The American Marketplace: Demographics and Spending Patterns by
ISBN: 9781940308777Publication Date: 20015-05-01 -