Reading the Crosstab:
- Unweighted: The number of people surveyed who meeting both the column & row criteria.
- Weighted (000): Expressed in thousands, the projected number of adults (18+) in the U.S. who meet both the column & row criteria.
- Vertical %: Percent of the column reached by the row.
- Horizontal %: Percent of the row reached by the column
- Index: The likelihood of the target to meet a specified criteria, expressed in relation to the base.
- 100 = average | 90-110 is flat | <90 or 110> is significant.
*A single asterisk* in your crosstab results means the projections are relatively unstable and should be used with caution.
**Two asterisks** in your crosstab mean the projections are from thirty or fewer interviews. These results are not sufficiently reliable to be safely used alone.
