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Article Databases
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Business Source Complete This link opens in a new windowComprehensive scholarly business database, providing the leading collection of bibliographic and full text content for the most important scholarly business journals back as far as 1886.
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Communication Source This link opens in a new windowAn upgraded version of Communication and Mass Media. Provides the most robust, quality research solution in areas related to communication and mass media.
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PsycINFO This link opens in a new window
The premier and most expansive database for searching psychological literature. Includes over 4 million records. Provided via the American Psychological Association.
Library Databases and Other Resources
Advertising and Related Databases
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Advertising Red Books via Winmo This link opens in a new windowProvide competitive intelligence and prospecting data from within the advertising industry.
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IBISWorld This link opens in a new windowIBISWorld has the world’s largest collection of U.S. industry reports. We cover 700+ industries and identify, quantify and analyze nearly 4,000 individual product segments. Each industry report provides the most detailed performance data and analysis on the market; supply chain information; forecasts; risk scores; operating strengths and weaknesses; analysis of external drivers; major player market strategies; and industry profit and costs benchmarks.
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SRDS This link opens in a new window
SRDS is a database of media rates that catalogs more than 100,000 U.S. and international media properties.
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Simmons Catalyst This link opens in a new windowSurvey analysis and planning software that includes data from recent Simmons' national consumer studies.
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Social Explorer This link opens in a new windowOnline research tool designed to provide quick and easy access to modern and historical census data and demographic information.
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Congressional Publications This link opens in a new window
Indexes Congressional publications including Congressional research and hearings from 1789 to the present, linking to full text when available.
Market Segmentation
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Claritas 360Locate and discover market segments, consumer markets, and customer segmentation profiling.
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Tapestry Zip Look-upType in your ZIP Code to see demographic and lifestyle information about your neighborhood.
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Tapestry Segmentation PDFThis pdf gives a quick overview of Tapestry’s 14 LifeMode summary groups and 67 segments that describe US residential neighborhoods.
Statistics for Business
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Statista This link opens in a new window
Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
This database includes an AI powered tool. For more information see the Statista Research AI information page.
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Statistical Abstract of the United States This link opens in a new windowThe ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States.
Other Resources
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Agency CompileComprehensive agency directory.
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Video Advertising BureauFree source of cable network profiles. Browse by name or other categories such as multicultural group, programming, demographics, sports, & gender. Network profiles include the types of national advertisers attracted and identify targeted, new, and popular programs
Essential Business Databases
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Business Source Complete This link opens in a new windowComprehensive article database includes scholarly, news, and industry publications plus special tools for company, industry, and country profiling and analysis. Select the More Information icon for details on the special features.
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Nexis Uni This link opens in a new windowFull text coverage of general news, business, legal, government and other topics. Includes special tools for company profiling and analysis. Select the More Information icon for details on the special features.
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Workspace This link opens in a new windowComprehensive international database for historical financial coverage of public companies and industries. Using the tabs and menus is both easy and essential.
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Regional Business News This link opens in a new windowIncorporates 75 business journals, newspapers and newswires covering metropolitan and rural areas within the US. Select the More information icon for associated website details.
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Wall Street Journal This link opens in a new windowInfluential daily business newspaper with online coverage since 1984. The Wall Street Journal database through Proquest provides better access than wsj.com which has a paywall. On the website, some articles, news blogs, and columns are unrestricted along with features such as small business and startups.
Citation Examples & Assistance
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How to Recognize PlagiarismExamples of how to properly paraphrase and cite a source by Indiana University Bloomington, School of Education.