MKTG 465: Advanced Campaign Planning


Location of library computers with Commspoint: 

Computers IC23, IC24, IC25, and IC26 are located on the first floor of the J.D. Williams Library in the Information Commons across from the reference desk and print station. The computer number is located on the monitor of each computer.


Library Databases and Other Resources

Advertising and Related Databases
Market Segmentation 

Databases for Company & Industry Research

Article Databases

APA Citation for Simmons

Simmons Market Research Bureau. (2017). Simmons Insights: 2017 data [data set]. Retrieved from