MKTG 465: Integrated Media Planning Essentials

Library Databases and Other Resources

Advertising and Related Databases
Market Segmentation 

Databases for Company & Industry Research

Article Databases

APA Citation for Simmons

Crosstab Example:

MRI-Simmons. (2020). Spring 2020 Simmons Connect Plus [Cell phones / smartphones services used last 30 days - age, gender] [Data set]. Retrieved from https://simmonsinsights.com/