Search Guides
MKTG 353: Advertising & Promotion
Librarian
Online Advertising Certifications
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Google SkillshopDevelop skills you can apply right away, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified.
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Facebook blueprintTake free online courses to learn about Facebook marketing. Certification exams are not free.
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Twitter Flight SchoolMaster the Twitter Ads landscape with free in-depth product tutorials and continually refreshed content.
Library Databases and Other Resources
Advertising and Related Databases
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Advertising Red Books via Winmo This link opens in a new windowProvides competitive intelligence and prospecting data from within the advertising industry.
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IBISWorld This link opens in a new windowFind analysis and graphic display of market conditions and forecasts, supply chains, and competitor activity within an industry.
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SRDS This link opens in a new windowSRDS is a database of media rates that catalogs more than 100,000 U.S. and international media properties. SRDS also includes Claritas 360.
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Simmons Catalyst This link opens in a new window
Survey analysis and planning software that includes data from recent Simmons' national consumer studies.
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Social Explorer This link opens in a new window
Online research tool designed to provide quick and easy access to modern and historical census data and demographic information. Users can access this resource as a guest or create a Social Explorer account.
Market Segmentation
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Claritas 360Locate and discover market segments, consumer markets, and customer segmentation profiling.
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Tapestry Zip Look-upType in your ZIP Code to see demographic and lifestyle information about your neighborhood.
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Tapestry Segmentation PDFThis pdf gives a quick overview of Tapestry’s 14 LifeMode summary groups and 67 segments that describe US residential neighborhoods.
Statistics for Business
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Statista This link opens in a new window
Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
This database includes an AI powered tool. For more information see the Statista Research AI information page.
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Statistical Abstract of the United States This link opens in a new windowThe ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States.
Other Resources
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Agency CompileComprehensive agency directory.
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Cable Television Advertising BureauFree source of cable network profiles. Browse by name or other categories such as multicultural group, programming, demographics, sports, & gender. Network profiles include the types of national advertisers attracted and identify targeted, new, and popular programs
Databases for Company & Industry Research
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Business Source Complete This link opens in a new windowFind articles, company information (SWOT), company profiles, industry profiles, and market research reports. (Search using the Keyword box, Company Information search, or Company Profile search.)
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IBISWorld This link opens in a new windowFind analysis and graphic display of market conditions and forecasts, supply chains, and competitor activity within an industry..
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Workspace This link opens in a new windowFind business and financial information on U.S. and international companies, industry reports, annual reports, and EDGAR filings. (Start searching at the Company Search box-click the box above-D&B Private Company Database, if you are looking for a private company.)
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Nexis Uni This link opens in a new windowFind company, industry, and country information. (Start your company search at the Get Company Information box.)
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PrivCo This link opens in a new windowFind business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. (Click on the green direct access button on the left-unless you'd like to create an account- and then begin searching in the search box at the top of the screen.)