MKTG 353: Advertising & Promotion

Provides competitive intelligence and prospecting data from within the advertising industry.

Find analysis and graphic display of market conditions and forecasts, supply chains, and competitor activity within an industry (use iExpert button for industry Threat & Opportunities).

SRDS is a database of media rates that catalogs more than 100,000 U.S. and international media properties. SRDS also includes Claritas 360.

Survey analysis and planning software that includes data from recent Simmons' national consumer studies.

Online research tool designed to provide quick and easy access to modern and historical census data and demographic information. Users can access this resource as a guest or create a Social Explorer account.

Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.

The ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States.

Find articles, company information (SWOT), company profiles, industry profiles, and market research reports. (Search using the Keyword box, Company Information search, or Company Profile search.)

Find analysis and graphic display of market conditions and forecasts, supply chains, and competitor activity within an industry (use iExpert button for industry Threat & Opportunities).

Find business and financial information on U.S. and international companies, industry reports, annual reports, and EDGAR filings. (Start searching at the Company Search box-click the box above-D&B Private Company Database, if you are looking for a private company.)

Find company, industry, and country information. (Start your company search at the Get Company Information box.)

Find business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. (Click on the green direct access button on the left-unless you'd like to create an account- and then begin searching in the search box at the top of the screen.)