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IMC 559: Advanced IMC Campaigns
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IMC 559: Advanced IMC Campaigns
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Market Research Handbooks
Richard K. Miller Market Research Handbooks
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RKMA Handbooks focus on marketing and the consumer marketplace. RKMA is one of the country's largest market research publishers.
RKMA Market Research Handbooks Archives
A list of all available RKMA Market Research Handbooks available via UM Libraries.
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