Search Guides
IMC 559: Advanced IMC Campaigns
Article Databases
Article databases:
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Academic Search Premier This link opens in a new windowA fulltext database spanning academic disciplines with coverage of popular press and scholarly publications, including peer-reviewed journals.
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Business Source Complete This link opens in a new windowComprehensive scholarly business database, providing the leading collection of bibliographic and full text content for the most important scholarly business journals back as far as 1886.
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Communication Source This link opens in a new windowAn upgraded version of Communication and Mass Media. Provides the most robust, quality research solution in areas related to communication and mass media.
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Google ScholarProvides a search of scholarly literature across many disciplines and sources, including articles, theses, books, and abstracts.
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Hospitality & Tourism Complete This link opens in a new windowScholarly research and industry news relating to all areas of hospitality and tourism.
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PsycINFO This link opens in a new window
The premier and most expansive database for searching psychological literature. Includes over 4 million records. Provided via the American Psychological Association.