Finding Interviews
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Access World News This link opens in a new window
Access World News is a comprehensive resource that includes a variety of news publications worldwide. These sources include major national and international newspapers, as well as local and regional titles as well as newswires, blogs, web-only content, videos, journals, magazines, transcripts and more.
Subject Guide
Business Chat
Advertising & Marketing Databases & Resources
Library Databases
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Advertising Red Books via Winmo This link opens in a new windowProvides competitive intelligence and prospecting data from within the advertising industry.
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IBISWorld This link opens in a new windowFind analysis and graphic display of market conditions and forecasts, supply chains, and competitor activity within an industry.
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Simmons Catalyst This link opens in a new window
Survey analysis and planning software that includes data from recent Simmons' national consumer studies.
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Social Explorer This link opens in a new window
Online research tool designed to provide quick and easy access to modern and historical census data and demographic information. Users can access this resource as a guest or create a Social Explorer account.
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Statista This link opens in a new windowFind quantitative data, statistics and related information.
Free Segmentation Tools
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Claritas 360Locate and discover market segments, consumer markets, and customer segmentation profiling.
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Tapestry Segmentation PDFThis pdf gives a quick overview of Tapestry’s 14 LifeMode summary groups and 67 segments that describe US residential neighborhoods.
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Tapestry Zip Look-upType in your ZIP Code to see demographic and lifestyle information about your neighborhood.
Article Databases
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Business Source Complete This link opens in a new windowComprehensive scholarly business database, providing the leading collection of bibliographic and full text content for the most important scholarly business journals back as far as 1886.
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Communication Source This link opens in a new windowAn upgraded version of Communication and Mass Media. Provides the most robust, quality research solution in areas related to communication and mass media.
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PsycINFO This link opens in a new window
The premier and most expansive database for searching psychological literature. Includes over 4 million records. Provided via the American Psychological Association.
Citation Examples & Assistance
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How to Recognize PlagiarismExamples of how to properly paraphrase and cite a source by Indiana University Bloomington, School of Education.