Library Guides: MKTG 488: Retail Strategy: Home

Librarian

Contact:

aesorey@olemiss.edu

(662) 915-7933

Subjects: Advertising, Business Administration, Economics, Government, Government Information, Journalism, Marketing & Demographics

OWL at Purdue
APA Style and Grammar Guide
How to Recognize Plagiarism
Examples of how to properly paraphrase and cite a source by Indiana University Bloomington, School of Education.

Advertising Red Books via Winmo
Provides competitive intelligence and prospecting data from within the advertising industry.
SRDS
SRDS is a database of media rates that catalogs more than 100,000 U.S. and international media properties. SRDS also includes Claritas 360.

Simmons Catalyst
Survey analysis and planning software that includes data from recent Simmons' national consumer studies.
Social Explorer
Online research tool designed to provide quick and easy access to modern and historical census data and demographic information. Users can access this resource as a guest or create a Social Explorer account.
Statista
Find quantitative data, statistics and related information on companies, industries, and more.

Market Segmentation Tools

Claritas 360
Locate and discover market segments, consumer markets, and customer segmentation profiling.
Tapestry Zip Look-up
Type in your ZIP Code to see demographic and lifestyle information about your neighborhood.

Tapestry Segmentation PDF
This pdf gives a quick overview of Tapestry’s 14 LifeMode summary groups and 67 segments that describe US residential neighborhoods.

Business Source Complete
Find articles, company information (SWOT), company profiles, industry profiles, and market research reports. (Search using the Keyword box, Company Information search, or Company Profile search.)
IBISWorld
Find analysis and graphic display of market conditions and forecasts, supply chains, and competitor activity within an industry (use iExpert button for industry Threat & Opportunities).
Workspace
Search for private and public U.S. and international business data, industry news, facts and figures, executive contact information, and more.
Nexis Uni
Find company, industry, and country information. (Start your company search at the Business box and then click on Company Dossier.)
PrivCo
Find business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. (Click on the green direct access button on the left-unless you'd like to create an account- and then begin searching in the search box at the top of the screen.)