Search Guides
MKTG 525: Marketing Research
Librarian
Library Resources
-
Business Source Complete This link opens in a new windowFind academic, trade, and popular articles on business topics as well as company information, industry profiles, and market research reports.
-
Communication Source This link opens in a new windowFind academic, research, and trade articles in areas related to communication and mass media.
-
PsycINFO This link opens in a new windowPremier source for articles in the field of psychology including consumer psychology and buying behavior.
-
Google Scholar This link opens in a new windowSearch across disciplines and sources for articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other websites.
-
Statista This link opens in a new windowUse to research quantitative data, statistics, and related information.