Search Guides
MKTG 452: Global Marketing
Country Background
Sources recommended include cultural, economic, historical, political, and statistical background.
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CIA World Factbook Brief history of each country along with geography, people, government, economy, communications, transportation, military, and transnational issues.
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U.S. Department of State Fact Sheets Fact Sheets on U.S. relations with other countries.
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Country Studies/Area Handbooks Because the original intent was to focus primarily on lesser-known areas of the world or regions in which U.S. forces might be deployed, the series is not all-inclusive.
Business Chat
Librarian
Databases for International Business & Country Research
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Business Source Complete This link opens in a new windowFind articles, company information (SWOT), company profiles, industry profiles, and market research reports. (Search using the Keyword box, Company Information search, or Company Profile search.)
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Statista This link opens in a new windowProvides innovative and intuitive tools for researching quantitative data, statistics and related information.
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Nexis Uni This link opens in a new windowFind company, industry, and country information. (Start your company search at the Business box and then click on Company Dossier.)
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Workspace This link opens in a new windowFind business and financial information on U.S. and international companies, industry reports, annual reports, and EDGAR filings. (Start searching at the Company Search box-click the box above-D&B Private Company Database, if you are looking for a private company.)
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PrivCo This link opens in a new windowFind business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. (Click on the green direct access button on the left-unless you'd like to create an account- and then begin searching in the search box at the top of the screen.)
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Statistical Abstracts of the World This link opens in a new windowProvides an authoritative and comprehensive summary of statistics on social, political, and economic conditions.
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IBISWorld This link opens in a new windowIBISWorld has the worlds largest collection of U.S. industry reports. We cover 700+ industries and identify, quantify and analyze nearly 4,000 individual product segments. Each industry report provides the most detailed performance data and analysis on the market; supply chain information; forecasts; risk scores; operating strengths and weaknesses; analysis of external drivers; major player market strategies; and industry profit and costs benchmarks.
Doing Business
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Country Commercial Guides via export.gov Market conditions, opportunities, regulations, and business customs for over 125 countries prepared by trade and industry experts at U.S. embassies worldwide.
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globalEdge globalEDGE provides tools and resources to efficiently research nearly any international business question.
Global Business Etiquette
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Country Insights Covers communication, dress punctuality, formality, stereotypes, and the workplace for each country. (Produced by the Canadian government.)
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Global Business Etiquette
Call Number: HF5389 .M375 2012 -
Kiss, Bow, or Shake Hands
Call Number: HF5389 .M67 2006 -
Passport to Success
Call Number: HF5389 .M3753 2009