Library Guides: IMC 304: Account Planning: Resources

Subject Guide

Contact:

aesorey@olemiss.edu

(662) 915-7933

Subjects: Advertising, Business Administration, Economics, Government, Government Information, Journalism, Marketing & Demographics

Advertising Red Books via Winmo
Provides competitive intelligence and prospecting data from within the advertising industry.
IBISWorld
IBISWorld has the worlds largest collection of U.S. industry reports. We cover 700+ industries and identify, quantify and analyze nearly 4,000 individual product segments. Each industry report provides the most detailed performance data and analysis on the market; supply chain information; forecasts; risk scores; operating strengths and weaknesses; analysis of external drivers; major player market strategies; and industry profit and costs benchmarks.
Simmons Catalyst
Survey analysis and planning software that includes data from recent Simmons' national consumer studies.
Social Explorer
Online research tool designed to provide quick and easy access to modern and historical census data and demographic information. Users can access this resource as a guest or create a Social Explorer account.
SRDS
SRDS is a database of media rates that catalogs more than 100,000 U.S. and international media properties. SRDS also includes Segmentation & Market Solutions.
Statista
Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
This database includes an AI powered tool. For more information see the Statista Research AI information page.

Database Tutorials:

Segmentation Resources:

Claritas 360
Locate and discover market segments, consumer markets, and customer segmentation profiling.

Tapestry Segmentation PDF
This pdf gives a quick overview of Tapestry’s 14 LifeMode summary groups and 67 segments that describe US residential neighborhoods.

Tapestry Zip Look-up
Type in your ZIP Code to see demographic and lifestyle information about your neighborhood.

Business Source Complete This link opens in a new window
Comprehensive scholarly business database, providing the leading collection of bibliographic and full text content for the most important scholarly business journals back as far as 1886.
Communication Source This link opens in a new window
An upgraded version of Communication and Mass Media. Provides the most robust, quality research solution in areas related to communication and mass media.
PsycINFO This link opens in a new window
The premier and most expansive database for searching psychological literature. Includes over 4 million records. Provided via the American Psychological Association.

OWL at Purdue
APA Style and Grammar Guide
How to Recognize Plagiarism
Examples of how to properly paraphrase and cite a source by Indiana University Bloomington, School of Education.