IMC 531: Consumer Research and Insights

Provides competitive intelligence and prospecting data from within the advertising industry.

Find analysis and graphic display of market conditions and forecasts, supply chains, and competitor activity within an industry.

Survey analysis and planning software that includes data from recent Simmons' national consumer studies.

Online research tool designed to provide quick and easy access to modern and historical census data and demographic information. Users can access this resource as a guest or create a Social Explorer account.

Use to find advertising opportunities and rates by DMA.

Find quantitative data, statistics and related information.

Comprehensive scholarly business database, providing the leading collection of bibliographic and full text content for the most important scholarly business journals back as far as 1886.

An upgraded version of Communication and Mass Media. Provides the most robust, quality research solution in areas related to communication and mass media.

The premier and most expansive database for searching psychological literature. Includes over 4 million records. Provided via the American Psychological Association.