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IMC 455: Integrated Marketing Comm
Market Research Handbooks
Market Research Handbooks
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Richard K. Miller Market Research Handbooks This link opens in a new windowRKMA Handbooks focus on marketing and the consumer marketplace. RKMA is one of the country's largest market research publishers.
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RKMA Market Research Handbooks ArchivesA list of all available RKMA Market Research Handbooks available via UM Libraries.