IMC 404: Integrated Marketing Comm Research

Online research tool designed to provide quick and easy access to modern and historical census data and demographic information. Users can access this resource as a guest or create a Social Explorer account.

Find quantitative data, statistics and related information.

Find analysis and graphic display of market conditions and forecasts, supply chains, and competitor activity within an industry.

Provides competitive intelligence and prospecting data from within the advertising industry.

Use to find advertising opportunities and rates by DMA; use Claritas Segmentation & Market Solutions portion to analyze Nielsen's “My Best Segments” data. 

Survey analysis and planning software that includes data from recent Simmons' national consumer studies.

Comprehensive scholarly business database, providing the leading collection of bibliographic and full text content for the most important scholarly business journals back as far as 1886.

Provides the most robust, quality research solution in areas related to communication and mass media.

The premier and most expansive database for searching psychological literature. Includes over 4 million records. Provided via the American Psychological Association.