IMC 404: Integrated Marketing Comm Research

Keyword examples

Search tips:

  • put "quotation marks" around phrases
  • if using an acronym remember to also try it spelled out (PPE or personal protection equipment)
  • if the word you are using doesn't work, try a similar word (guidelines, guidance, regulations, rules)

"face mask*" AND guidelines

  • guidance
  • covid-19
  • coronavirus

PPE AND guidance

  • guidelines

OSHA AND covid

"public opinion"

  • perception
  • reaction
  • trust

coronavirus AND communication

  • "public awareness" 
This page is not currently available due to visibility settings.